OUR STORY THE 60s
In 1969, atp made a decisive move by relocating to Val Sabbia, a region that provided an ideal environment for the company’s growth and development.
It was here that the revolutionary plastic rosettes with nails were introduced, an innovation that marked a true turning point in the industry.
This pioneering idea was born from the need to make production and installation of components faster, simpler, and more cost-effective.
Thanks to the use of plastic and smart design, atp managed to reduce production and installation costs by up to two-thirds, allowing the company to offer high-quality solutions at more competitive prices.
The success of the plastic rosettes with nails quickly extended beyond Italy. atp’s innovation was recognized across Europe and the Mediterranean, solidifying the company’s reputation as a leading reference point in the sector.
This achievement is the result not only of choosing advanced materials but also of the company’s ability to understand market needs and provide solutions that combine functionality, aesthetics, and affordability.
Even today, the rosettes introduced in 1969 remain a symbol of ATP’s capacity for innovation and leadership in change, confirming the foresight and pioneering spirit that have defined the company since its early years.