In the 1970s, atp marked a true turning point in the industry by introducing a solution that transformed the way many everyday items were produced and perceived.
At a time when metal was considered the only valid option yet costly and difficult to process the company had the courage to innovate, replacing it with plastic: a lighter, more versatile, and above all, more cost-effective material.
This bold choice was not limited to the handle sector but quickly expanded into the hardware and curtain accessories industries, where plastic proved to offer functionality, durability, and significant cost reduction.
Over the following years, atp did not stop at this first revolution. The company continued to grow and consolidate, developing new solutions and broadening its product range.
One of its most distinctive achievements was the creation of a voluntary network of companies, united by the desire to promote each other.
This collaborative approach fostered a virtuous system in which every participant benefited, strengthening the market position of all involved.
Thanks to this vision, atp established itself not only as a producer of innovative and reliable products but also as a pioneer of a new business model, based on cooperation, foresight, and the ability to anticipate change.
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