Trip to Egypt
Cairo is a city full of ambition and energy. We recently attended the Window Rex fair, held in an exceptionally modern exhibition center that exceeded expectations with its advanced facilities. European presence was quite limited, while Middle Eastern countries showed strong involvement, indicating a dynamic and growing market.
The chaotic traffic in the city reflects the energy and rapid development of a people who are evolving quickly, especially on an industrial level. Cairo has a great ambition: to become once again the gateway to the Mediterranean for all Central African countries, an important commercial and logistical hub.
During our trip, we noticed that bargaining over prices is not just a way to get a discount, but a fundamental and deeply rooted part of the local commercial culture an essential element of doing business in Egypt.
We look forward to discovering what other realities and traditions we will encounter on our next trip to Lithuania, ready to explore new markets and opportunities.